Peninsula Co-op’s Mission, Vision, Values & Principles

Our Mission

Our mission is to provide quality products, competitive prices, and exceptional service while building strong communities. We create loyalty through member benefits, fostering local employment opportunities, and driving operational excellence.

Our Vision

Together, we will be the leading co-operative retailer in British Columbia, strengthening communities and enhancing service to our member-owners across Vancouver Island.

Our Values 

• People First
• Integrity
• Excellence
• Accountability
• Respect

Our Principles

We conduct our business in a manner consistent with the following principles:

• We operate on sound business principles to protect the assets of our members while providing the highest possible patronage rebate.
• We are responsive to the needs and concerns of our members and customers.
• We honour the common principles of co-operatives.
• We contribute positively to the communities where we operate.
• We meet or exceed environmental standards.
• We value honesty, fairness, professionalism, loyalty and pride among Board, Management and Staff.