Blue Love Campaign for Mental Health
Published on: April 6, 2021
Peninsula Co-op is proud to be the presenting partner of the United Way Greater Victoria Blue Love Campaign with a $100,000 donation.
The Blue Love Campaign aims to raise $1 Million for counselling, peer support and outreach services by the end of 2021. To learn more or make a donation to the Blue Love Campaign, please visit: uwgv.ca/bluelovecampaign
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Victoria, BC (April 8, 2021) – United Way Greater Victoria (UWGV) is launching its new Blue Love Campaign to provide more services for Vancouver Islanders seeking mental health support as we enter the second year of the COVID-19 pandemic. With an extraordinary lead gift of $100,000 from Peninsula Co-op, UWGV is pleased to announce that Co-op will match every dollar raised up to the $100K level, helping to ensure an incredible start.
The name of UWGV’s “Blue Love” Campaign comes from the idea that not everyone’s heart is red. Often hearts are black and blue from years of trauma or from an event or events that can change a person’s life. A global pandemic is a shared, world-wide trauma – and one that has turned many hearts blue.
The Blue Love Campaign aims to raise $1 Million for counselling, peer support and outreach services by the end of 2021 through corporate gifts, interest from many in the general public, and through loyal United Way donors (both in partner workplaces and individual giving). To make a donation to the Blue Love Campaign, please visit: uwgv.ca/bluelovecampaign
“So many of our family, friends and neighbours are struggling with their mental health and they’re often not able to get the support they so desperately need. We hope that our community will be inspired to rally alongside us to provide more resources so we can help heal hearts and minds,” said Lindsay Gaudette, Director of Marketing and Community Relations.
Funds raised from the campaign will benefit Blue Love community partners such as Connections Place, Family Services of Greater Victoria, Hulitan Family Services, Greater Victoria Citizen’s Counselling Centre, Mental Health Recovery Partners, NEED2 Suicide Prevention, Education & Support, Pacific Centre Family Services, South Island Centre for Counselling & Training, Sooke Family Resource Society and Vancouver Island Men’s Therapy Centre.
About United Way Greater Victoria
United Way is a trusted leader, influencer and catalyst for change. In response to COVID-19, we are focusing our efforts on urgent community needs such as mental health outreach services and counselling, meals and companionship for isolated seniors, and essentials for families in need. United, we accelerate change to improve the lives of our neighbours who need it most, making our local community stronger. We believe everyone in Greater Victoria should have the opportunity to reach their potential. Our vision is to build a safe and resilient community where happiness and belonging connect us.
